Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Monday, April 27, 2020

Content Marketing and blog making

                             
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 Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth,lead generation, and customers. The channels that can 0play a part in your content marketing strategy include:
Blog Posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors.It also allows you to exchange content for a reader's contact information,generating leads for your company and moving people through the buyer's journey.


     Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.
 

               BLOG MAKING 

A blog is a type of website that focuses mainly on written content, also known as blog posts.
In popular culture we most often hear about news blogs or celebrity blog sites, but as you’ll see
in this guide, you can start a successful blog on just about any topic imaginable.
Bloggers often write from a personal perspective that allows them to connect directly with their
readers. In addition, most blogs also have a “comments” section where readers can correspond
with the blogger. Interacting with your readers in the comments section helps to further the
connection between the blogger and the reader.This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog.

Learn how to create a blog in about 20 minutes following these steps:
1. Pick a blog name. Choose something descriptive.
2. Get your blog online. Register your blog and get hosting.
3. Customize your blog. Choose a free template and tweak it.
4. Write & publish your first post. The fun part!
 5.Promote your blog. Get more people to read your blog.
7.Make money blogging. Choose from several options to monetize your blog. 
  8.A good blog name should be descriptive so that potential readers can instantly tell what your blog is about just from the name.
9.   If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
10.      If you are planning to create a personal blog where you discuss a variety of topics then I recommend using your name, or some variation of it, since your blog is all about you. For example, I own the blog scottchow.com. You can also add your middle name or middle initial if you find your name is already taken. Or you could use a variation like “Scott Chow Blog” or “Blogging with Scott”.
11.      Creating a well-designed blog and writing great content is just the start. In order to get readers for your blog you will need spend some time promoting it, especially when you first start.
12.      One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
13.      In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.
14.      Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested (hint: every blogger who wants more readers needs to read this guide).
15.  Once you have put in the effort of creating great blog content and promoting your blog, making money from your blog is actually the easy part.
16.  There are several ways you can make money blogging, from selling your own products or services, to getting paid to write reviews of products on your blog. But the easiest way to make money from your blog is to sell advertising space.
17.  Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. They find the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.





Tuesday, September 24, 2019

Get traffic through you tube channel/video to your website

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How to Drive Traffic to Your YouTube Channel

Should you drive traffic to your YouTube channel? 100 hours of video uploaded per minute to YouTube can’t be wrong.



It’s fairly easy for your video to get lost in the gigantic YouTube galaxy, but fortunately enough, there are some pretty simple and effective ways to create unique organic traffic for your videos.

Here are some tips to keep in mind to win some clicks

1. Choose carefully your thumbnail

The thumbnails you select for each video are more important than you think. It’s the first thing people will see when they search for your videos, so it needs to have the “click-worthy” value.
In other words, make it appealing. YouTube automatically gives you three thumbnail options to choose from when you upload a video, but if you feel you need something catchier, customize and upload your own. It goes a long way.

2. Think over your title and video description

Your title is clearly important for intriguing viewers, but it can also improve your search results and should definitively drive more traffic to your channel.
The very first term should be relevant, such as a keyword and you should follow that with what is featured in the video, building a keyword phrase. While your title should be clear and concise, the video description is where you can go a little more in depth.
The description can include a keyword phrase, your URL, and a mini-post that briefly describes the content of your video.

3. Create a Custom Background Image

Compliment your content with a clean channel design. Your background image can also invite viewers, so apart from the theme and color options YouTube offers, you can also upload your own background image, helping you to stand out from the crowd.

4. Make Your Best Video “Featured”

YouTube automatically shows your most recent video in the main “Featured” window on your channel page. For users that post regularly, this is ideal, but for those that post less, sometimes a better option is selecting another video to occupy that slot.
Here’s how: Go to your “Creator Studio” settings and select “Featured Content” from the left menu under “Channel”. Then click the “Feature Content” button and choose if you want to use the most recent uploaded video or choose a new video or playlist.
If you already have a featured video, you need to click “remove” first to actually being able to change it.

5. Add Channel Tags

Tag away! This is as fundamental as tagging your videos with keywords. You’ll bring the viewers to you and can find this on your settings option on the My Channel menu.

6. Pay Attention to Comments

Engage with your audience. Take the time to read your channel comments as well as those posted on your videos and be sure to respond.
Remember; clean up if you have to. Delete or report spam comments, if not, it comes off as if you may be ignoring your channel.

7. Recent Activity is a win-win situation

Show what you’ve been up to on YouTube lately. If you like or favorite a video on YouTube, this action will show up in your “Recent Activity” as well as the “Recent Activity” box of the content creator.
It’s a simple way to make YouTube contacts, and it may bring viewers to your page.
Video owners who’ve been liked or favorited are more likely to click through to take a look at your content in return.

8. Users like playlists

Create playlists of your videos instead of having a series of separate videos. Start with your most popular or recent videos to get your fans interested, and then let them sift through new and old material.

Conclusion

So you see here, a little goes a long way. And these tips work. Just try them out and check how you drive more traffic to your YouTube channel.

Tuesday, September 17, 2019

AFFILIATE MARKETING

                                AFFILIATE MARKETING

 


 

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.
Affiliate marketing channels include:
Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.Native Advertising Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.
 

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