Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Friday, September 6, 2019

On page optimization

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On-page SEO is the process of optimizing a single page on your website. This is not to be confused with on-site SEO, which is the process of optimizing an entire website. However, these two types of optimization are not mutually exclusive.
For example, an on-site optimization action like installing an SSL certificate is also a good on-page optimization action.

Most people with basic knowledge of SEO usually equate on-page SEO with just placing keywords on a page. There’s no denying that keywords are critical for on-page optimization, but there’s much more to the process. It includes:-
·         keywords
·         copywriting
·         media
·         links
·         User Experience (UX)
·         and even conversions

On Page SEO Techniques for Higher Rankings

Now that the theory about SEO and importance of on-page SEO is justified, let’s move on to the practical part.
Some people can argue that there are more on page SEO techniques and not only 11, but these are the most important you can apply to your website today and quickly boost your SEO.
On-Page SEO
Here is a summary of all the techniques:
1.    Content quality comes first
2.    Page titles and meta descriptions
3.    Content SEO
4.    Headings and content formatting
5.    Images and other multimedia elements
6.    URL optimization
7.    Internal links
8.    External links
9.    Page loading speed
10.  Mobile friendliness
11.  Comments and on-page SEO

 Content Quality comes first

When dealing with SEO, you always need to have in mind the following:
A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!
Original Content
Content published on your website first
Content that includes text as well 

 Page titles and Meta Descriptions

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.
 Content SEO
Content SEO is part of on-page SEO and has to do with optimizing the actual content for your target keywords.

 Images and other multimedia elements

Images are important for presentation purposes. They make a page more interesting and easier to understand.

URL Optimization

Optimizing your URLS is important for maximum SEO.

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